They can be difficult to understand, which in turn makes it difficult to optimize your marketing for them. In reality, though, all of these jargon terms have complex and often hugely beneficial concepts behind them. Terms like voice SEO, VR, AR, and predictive analytics are all the rage but mean little if you don’t understand the concepts behind them. It’s tempting to throw some jargon around in order to get budget or impress strategic planners. The startup Looking Glass has made several that are extremely arresting to view in person, showing 3D models and photographic scenes that truly look like tiny holograms.The world of marketing and digital content can be complex.
Light field cameras and displays create and show 3D imagery using a variety of techniques that are very difficult to explain or show in 2D. Pichai said “We have developed a breakthrough light field display,” probably with the help of the people and IP it scooped up from Lytro, the light field camera company that didn’t manage to get its own tech off the ground and dissolved in 2018. (There’s a bit more on an early version of the technique here.)īut 3D TVs have more or less fallen by the wayside turns out no one wants to wear special glasses for hours at a time, and the quality on glasses-free 3D was generally pretty bad. It even tracks their heads and bodies to adjust the image to their perspective.
This model and all the color and lighting information is then (after a lot of compression and processing) sent to the other person’s setup, which shows it in convincing 3D. The cameras and sensors - probably a dozen or more hidden around the display - capture the person from multiple angles and figure out their exact shape, creating a live 3D model of them. This room-sized LED egg captures amazing 3D models of the people inside it
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